SEObility is a web-based SEO tool that provides its users with a plethora of essential metrics including analyses of website crawlability, keyword optimisation, backlink management and more, all packaged together in an intuitive and user friendly UI.
Subscriptions are available both annually and monthly with prices starting at $50 a month.
Website – Seobility
Languages Supported – German, English, Spanish
- Great price
- Easy and intuitive to use
- Poor backlink reporting
Table of Contents
Shortly after your initial sign-up, you will be prompted to add your first project. Once you have added the url of your site, along with a project name, Seobility will get on with crawling your domain.
How long you have to wait largely depends on the size of your site, but you will immediately notice your Project List growing on the right hand side of the screen. Your workload beckons!
On completion of the site crawl, you will be given various scores and metrics gauging the starting point of your optimisation. After a quick scan of the user interface you will notice a series of tabs at the top of the page. Click into the ‘Onpage’ tab and you will be met with further scores, broken down into categories like: Tech & Meta, Structure and Content.
The ‘Tech & Meta’ section provides page response times, meta description and URL details. As the name would suggest, all this information pertains to what is often known as ‘Technical SEO’.
The ‘Structure’ tab offers information about both internal and external linking, anchor texts and redirections.
The last category is ‘Content’. This will highlight any duplicate content that might have slipped through the net as well as keyword optimisation, once your keywords have been set up. More on that later.
While Seobility offers a lot to it’s user, many will consider this to be an entry or beginner s level tool. More in-depth and powerful tools can be found with competitors such as Ahrefs and SEMRush.
There is no denying that without a healthy backlink profile, you are unlikely to achieve a good rank for anything but the most ‘long-tail’ of keywords.
It’s fair to say that Seobility’s backlink checker is a little on the basic side. It lacks the filters, provided by other such SEO tools like Ahrefs and SEMRush, like ‘Date First Seen’ or ‘Strength’.
Seobility does off a ‘Link Rating’ metric out of 100, with 100 being the strongest, however it is unclear whether this makes use of Ahref’s ‘Domain Rating’, Majestic’s ‘Trust Flow’ or whether it is based on an algorithm of their own.
You are also provided with information regarding whether links are ‘Do Follow’ or ‘No Follow’ and what Anchor text has been included.
Ranking and Keyword Monitoring
Within the ‘Ranking’ tab you will find the ability to add keywords to a list to be tracked against either your domain or a specific URL. This is a fairly standard provision with the usual information, like ‘Search Volume’, ‘CPC’ (Cost Per Click) front and centre, alongside a chart indicating the level of competition for each keyword.
All ranking information is helpfully rendered on charts allowing you to easily see your progress.
In this section you are also able to set up competitor sites, so you can track their visibility alongside and rankings compared to your own. This can be very useful when trying to get a feel for where you stand against your competition.
Finally, you will notice the ‘Ranking Optimisation’ section which, after recrawling your site again, will give you recommendations such as changes to headers and frequency of keywords in your main content.
Exactly how one should optimise content for a specific keyword is contentious in the SEO world though so all advice should be taken with a pinch of salt.
There is no escaping that the cost of subscribing to a top quality SEO tool can be eye-watering and if you are only just starting out, then it can be a significant early expense. But Seobililty is the exception to this rule. At $50 a month for the ‘Premium’ account it represents an affordable option. The even better news is that the free ‘Basic’ account is open ended so there are no ‘7 day trial periods’ to be seen here.
Of course, the ‘Basic’ account has some limitations, you can only have one project running at a time, you can only monitor up to ten keywords, but for me the biggest limitation is that you only get a ‘preview’ of your backlinks. This basically means, Seobility will only show you three of them. As mentioned earlier, backlinks are essential to any SERP standing so this alone should pursuade you to sign up for at least the ‘Premium’ level account.
If you begin to love Seobility then there is also an ‘Agency’ level account at the more hefty price of $200 a month.
How useful you find Seobility will largely depend on your own level of experience with SEO and what type of work you do. If you are just starting out and you want to a tool to help you keep on top of some basic SEO, then Seobility definitely represents a cost effective way to just that.
However, if you are more on the experienced side and you are looking for a comprehensive, powerful SEO tool then you are probably not in the right place, and let’s face it, you probably already have a subscription to Ahrefs or Majestic.